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Other reports:
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And Consumption in
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And Demand Situation
And Market Forecast
China Automobile
Plastic Application And
Market Forecast
Dimethyl Sulfoxide
Production And Market
Analysis
Glacial Acetic Acid
Market Analysis
Grid Construction and
Renovation of Province
& Municipal Power Grid
Market
Reports on energy
services in China
Production, Application
And Market Forecast Of
P-aminophenol
Market Analysis of
Benzene
Acid Anhydride Market
Analysis
China Plastic Market
2003
China Dichloroani
Production and Market
Analysis
China Plastic Pipe
Material And Piece
Market Analysis
Five years' Demand
Analysis Of China's
Plastic Industry
China Octanol
Production And 2002
Market Analysis
China Plastic
Processing Agent
Market Analysis And
Forecast
China Thick Nitric Acid
Market Analysis in 2003
China Acetone
Production and
Demand Analysis in
2003
PVC Market Analysis
China Alkali Production
And Consumption in
2003
China PE Production
And Demand Situation
And Market Forecast
China Automobile
Plastic Application And
Market Forecast
Dimethyl Sulfoxide
Production And Market
Analysis
Glacial Acetic Acid
Market Analysis
 | |  | |  | |  | |  | |  | |  | |  |
China Dairy Products Market
Abstracts:
Over the past 20 years, China’s dairy industry has blossomed from
near nonexistence to boast more than US$ 3 billion in annual sales.
Although traditional tastes and cuisine do not include the use of dairy
products except as a supplemental nutritional product, contemporary
China’s urban and increasingly westernized population is increasing its
appetite for milk and other dairy products. According to figures
published by the Ministry of Agriculture, dairy consumption has grown
over 10% each year for the past three years. However, Chinese per
capita dairy consumption ranged somewhere between just 7 and 9 kg
in 2001, far below the worldwide average of 105kg (see Figure 1 ). And
according to statistics, in 2001, Americans consumed about 91 liters of
milk per person, while the average Chinese person consumed less
than four liters. While per capita figures in China are usually
misleading, the extremely low averages associated with dairy
consumption provide a rough idea for potential growth.
Contents:
1 Operation status of dairy industry
1.1 Status quo of China dairy market
1.1.1 Manufacturing status
1.1.2 Analysis of the retail price of fresh milk
1.1.3 Problems concerned in the development of dairy industry
1.2 Dairy market
1.2.1 Manufacturing status of dairy market
1.2.2 Price of fresh milk
1.2.3 Forecast of the development trend of dairy market
1.3 Retrospect of the operation
1.3.1 Total accumulated value of liquid milk and dairy product in China
from 2002 to 2005
1.3.2 Evaluation indexes of dairy enterprises in China
1.3.3 Profit and loss of China dairy manufacturers
1.3.4 Debt indicators of China dairy manufacturers
1.3.5 Production and sales of China food manufacturers
1.4 Forecast of China dairy market
1.4.1 Forecast of China dairy market
1.4.2 Forecast of further growing space
1.4.3 Forecast of profit making ability
2 Import and export of China dairy product
2.1 Import and export of China dairy product
2.1.1 Overall situations
2.1.2 Analysis of import
2.1.3 Analysis of export
2.2 Import and export of China dairy product
2.2.1 Variety/volume of import
2.2.2 Analysis of the import countries and regions
2.2.3 Variety/volume of export
3 Segmented markets of dairy products
3.1 Analysis of the liquid milk market
3.1.1 Analysis of the liquid milk market
3.1.2 Structure of liquid milk market
3.1.3 Competition characteristics in liquid milk market
3.1.4 Sales of regional well-known brands
3.1.5 Development trend of liquid milk
3.2 Analysis of milk powder market
3.2.1 Milk powder market
3.2.2 Sales of milk powder in China
3.2.3 Major customers of milk powder for adults
3.3 Analysis of ice-cream market
3.3.1 Overall ice-cream market
3.3.2 Main characteristics
3.3.3 Forecast of China ice-cream market
3.3.4 Analysis of the customers¡¯ behaviors
3.4 Analysis of lactobacillus milk market
3.4.1 Introduction to overseas lactobacillus milk
3.4.2 Lactobacillus milk, the fastest growth point in China
3.4.3 Analysis of the overall situation of lactobacillus milk
3.4.4 Behaviors of lactobacillus milk customers
3.4.5 General withdrawal of foreign brands
3.4.6 Standard implement in yoghourt market
4 Regional market of dairy product
4.1 Pattern of brand in regional market
4.1.1 North China-Beijing
4.1.2 East China-Shanghai
4.1.3 South China-Guangzhou
4.2 Current development of dairy market in Beijing
4.2.1 Status quo of the market
4.2.2 Analysis of the consumers in Beijing
4.2.3 Development of dairy industry in Beijing
4.3 Current development of dairy market in Shanghai
4.3.1 Status quo of the market
4.3.2 Analysis of the consumers in Shanghai
4.3.3 Development of dairy market in Shanghai
4.4 Current development of dairy market in Guangdong
4.4.1 Guangzhou market
4.4.2 Analysis of the consumers in Guangdong
4.4.3 Development of dairy market in Guangdong
4.5 Current development of dairy market in Inner Mongolia
4.5.1 Industry scale
4.5.2 Manufacturers
4.5.3 Production
4.5.4 Sales
4.5.5 Profits
5 Market competitions
5.1 Current competition in China dairy market
5.1.1 Intensity of milk source
5.1.2 Backwardness of processing techniques
5.1.3 Adulterated milk source
5.1.4 Integration within industry not yet started
5.1.5 Competition among Bright Dairy & Food, Mengniu and Yili
5.1.6 Problems of safety affect the development of dairy products
5.1.7 Higher threshold for new comers
5.2 Excess competition in China dairy industry
5.3 Characteristics in China dairy market competition
5.3.1 Major brands dominate the market
5.3.2 Countermeasures to international competitions and strategies to
create market throughout China
5.3.3 Speeding up integration of domestic and foreign capital
enterprises, state-owned and non-state owned enterprises
5.3.4 Competition for milk cow bases and non milk source areas
5.4 Competition strategies to win the liquid milk market: to seek
difference among the same
5.4.1 Differences in raw material
5.4.2 Differences in t packaging
5.4.3 Differences in product functionality
5.4.4 To seek difference on the basis of nutrition
5.4.5 Differences among regions
5.4.6 Differences among consumers
5.4.7 Differences brought by different consuming level
5.4.8 Different requirements on products in different marketing
methods, distribution channels and networks
5.4.9 Differences caused by different milk source
5.5 Competitiveness for China milk powder to develop toward high end
product
5.5.1 Changes brought about by Fuyang milk powder incidents
5.5.2 Pros and cons for China milk powder to develop toward high end
product
5.5.3 First watch and then act when entering the high end market
5.6 Analysis of the competition in ice-cream market
6 Major dairy enterprises in China
6.1 Inner Mongolia Yili Industrial Group Co., Ltd
6.1.1 Company profile
6.1.2 Operation status
6.2 Shanghai Bright Dairy & Food Co., Ltd.
6.2.1 Company profile
6.2.2 Operation status
6.3 Hebei Sanlu Group Holding Co., Ltd
6.3.1 Company profile
6.3.2 Brand operating strategies
6.3.3 Profit making
6.4 Heilongjiang Wondersun Dairy Co., Ltd
6.4.1 Company profile
6.4.2 Marketing strategies
6.5 Inner Mongolia Mengniu Dairy (Group) Co., Ltd
6.5.1 Company profile
6.5.2 Operation status
6.5.3 Company strategies
6.6 Beijing Sanyuan Food Co., Ltd
6.6.1 Company profile
6.6.2 Operation status
6.7 International Nutrition Co., Ltd
6.7.1 Company profile
6.7.2 Analysis of the brand-Dumex
7 Brand channels and marketing strategies of dairy products in China
7.1 Consumption strategies
7.1.1 Consumption structure
7.1.2 Market situation
7.1.3 Product strategies
7.2 Distribution channels of dairy
7.3 Analysis of brand channels
7.3.1 Brand strategies of China dairy products
7.3.2 Strategies of Mengniu
7.4 Analysis of the price strategy
7.4.1 Dairy price all over the world
7.4.2 Price of raw milk in China
7.4.3 Price strategy of dairy product
8 Marketing strategy of China dairy product
8.1 Price war in China dairy product market
8.1.1 Analysis of the price war inside
8.1.2 Symbols of the price war outside
8.2 Advertisement about dairy product
8.2.1 Investment into ads changes among major enterprises
8.2.2 Main cause and the development trend
9 Directions in marketing strategies among different enterprises
9.1 Marketing strategies of regional enterprises
9.1.1 Enterprises with abundant resources
9.1.2 Enterprises to extend
9.1.3 Enterprises equipped with skills
9.1.4 Enterprises emphasize cost
9.2 Changes of the marketing strategies among leading dairy
enterprises
9.3 Strategies for city dairy enterprises to enter domestic market
9.3.1 Take advantages to fight a war of annihilation
9.3.2 Medium and small scale enterprises shall show advantages of
flexibility
9.3.3 Focus on major products
9.3.4 Avoid direct conflicts
9.3.5 Attach importance to management level
10 Forecast of global dairy market
10.1 Forecast of the development of China dairy products
10.1.1 Analysis on factors promoting China dairy products
10.1.2 Factors that will promote China dairy products in the future
10.1.3 Forecast of China dairy manufacturing
10.2 Consumption trend of China dairy products
10.2.1 Variety of China dairy products
10.2.2 Analysis the gap between supply and demand
10.2.3 Factors affecting the demand for dairy
10.3 Trend of acquisition in China dairy industry
10.3.1 Foreign capital can hold a share
10.3.2 Domestic listed companies acquire the dairy enterprises
10.3.3 Large or traditional dairy enterprises acquire medium and small
scale enterprises
10.3.4 Reverse merger
10.3.5 Auction
11 Crises confronting with China dairy industry and the
countermeasures
11.1 Crises confronting with China dairy industry
11.1.1 Domestic enterprises care much about price war and lack new
competitiveness
11.1.2 Bottleneck in China dairy production
11.1.3 Quality and safety hinder the development of dairy enterprises
11.2 Countermeasures for medium and small scale enterprises
11.3 Countermeasures for domestic dairy enterprises to strictly follow
11.3.1 Diversified products
11.3.2 High qualified operation
11.3.3 Green ecological dairy is the only way to develop China dairy
industry
11.3.4 Development strategy for China dairy enterprises
12 Analysis of the investment in China food industry
12.1 Characteristics of investment into China dairy industry
12.1.1 Analysis of the dairy market
12.1.2 Analysis of the growth of dairy product
12.1.3 Analysis of the profit making ability
12.2 Recommendations for investment direction of China dairy industry
12.2.1 Direction of investment in cheese
12.2.2 Direction of Investment in lactobacillus milk
13 Packaging skills in dairy industry
13.1 Status quo of Packaging skills in China dairy industry
13.1.1 Contradiction between low level in primary products and high
safety requirements in terminal products
13.1.2 Special requirements for human resource but lack of
interdisciplinary talents
13.1.3 Contradiction between the development pattern and lack of micro
leading policy
13.2 Advancement in packaging technique and the existing problems
Abstracts:
Over the past 20 years, China’s dairy industry has blossomed from
near nonexistence to boast more than US$ 3 billion in annual sales.
Although traditional tastes and cuisine do not include the use of dairy
products except as a supplemental nutritional product, contemporary
China’s urban and increasingly westernized population is increasing its
appetite for milk and other dairy products. According to figures
published by the Ministry of Agriculture, dairy consumption has grown
over 10% each year for the past three years. However, Chinese per
capita dairy consumption ranged somewhere between just 7 and 9 kg
in 2001, far below the worldwide average of 105kg (see Figure 1 ). And
according to statistics, in 2001, Americans consumed about 91 liters of
milk per person, while the average Chinese person consumed less
than four liters. While per capita figures in China are usually
misleading, the extremely low averages associated with dairy
consumption provide a rough idea for potential growth.
Contents:
1 Operation status of dairy industry
1.1 Status quo of China dairy market
1.1.1 Manufacturing status
1.1.2 Analysis of the retail price of fresh milk
1.1.3 Problems concerned in the development of dairy industry
1.2 Dairy market
1.2.1 Manufacturing status of dairy market
1.2.2 Price of fresh milk
1.2.3 Forecast of the development trend of dairy market
1.3 Retrospect of the operation
1.3.1 Total accumulated value of liquid milk and dairy product in China
from 2002 to 2005
1.3.2 Evaluation indexes of dairy enterprises in China
1.3.3 Profit and loss of China dairy manufacturers
1.3.4 Debt indicators of China dairy manufacturers
1.3.5 Production and sales of China food manufacturers
1.4 Forecast of China dairy market
1.4.1 Forecast of China dairy market
1.4.2 Forecast of further growing space
1.4.3 Forecast of profit making ability
2 Import and export of China dairy product
2.1 Import and export of China dairy product
2.1.1 Overall situations
2.1.2 Analysis of import
2.1.3 Analysis of export
2.2 Import and export of China dairy product
2.2.1 Variety/volume of import
2.2.2 Analysis of the import countries and regions
2.2.3 Variety/volume of export
3 Segmented markets of dairy products
3.1 Analysis of the liquid milk market
3.1.1 Analysis of the liquid milk market
3.1.2 Structure of liquid milk market
3.1.3 Competition characteristics in liquid milk market
3.1.4 Sales of regional well-known brands
3.1.5 Development trend of liquid milk
3.2 Analysis of milk powder market
3.2.1 Milk powder market
3.2.2 Sales of milk powder in China
3.2.3 Major customers of milk powder for adults
3.3 Analysis of ice-cream market
3.3.1 Overall ice-cream market
3.3.2 Main characteristics
3.3.3 Forecast of China ice-cream market
3.3.4 Analysis of the customers¡¯ behaviors
3.4 Analysis of lactobacillus milk market
3.4.1 Introduction to overseas lactobacillus milk
3.4.2 Lactobacillus milk, the fastest growth point in China
3.4.3 Analysis of the overall situation of lactobacillus milk
3.4.4 Behaviors of lactobacillus milk customers
3.4.5 General withdrawal of foreign brands
3.4.6 Standard implement in yoghourt market
4 Regional market of dairy product
4.1 Pattern of brand in regional market
4.1.1 North China-Beijing
4.1.2 East China-Shanghai
4.1.3 South China-Guangzhou
4.2 Current development of dairy market in Beijing
4.2.1 Status quo of the market
4.2.2 Analysis of the consumers in Beijing
4.2.3 Development of dairy industry in Beijing
4.3 Current development of dairy market in Shanghai
4.3.1 Status quo of the market
4.3.2 Analysis of the consumers in Shanghai
4.3.3 Development of dairy market in Shanghai
4.4 Current development of dairy market in Guangdong
4.4.1 Guangzhou market
4.4.2 Analysis of the consumers in Guangdong
4.4.3 Development of dairy market in Guangdong
4.5 Current development of dairy market in Inner Mongolia
4.5.1 Industry scale
4.5.2 Manufacturers
4.5.3 Production
4.5.4 Sales
4.5.5 Profits
5 Market competitions
5.1 Current competition in China dairy market
5.1.1 Intensity of milk source
5.1.2 Backwardness of processing techniques
5.1.3 Adulterated milk source
5.1.4 Integration within industry not yet started
5.1.5 Competition among Bright Dairy & Food, Mengniu and Yili
5.1.6 Problems of safety affect the development of dairy products
5.1.7 Higher threshold for new comers
5.2 Excess competition in China dairy industry
5.3 Characteristics in China dairy market competition
5.3.1 Major brands dominate the market
5.3.2 Countermeasures to international competitions and strategies to
create market throughout China
5.3.3 Speeding up integration of domestic and foreign capital
enterprises, state-owned and non-state owned enterprises
5.3.4 Competition for milk cow bases and non milk source areas
5.4 Competition strategies to win the liquid milk market: to seek
difference among the same
5.4.1 Differences in raw material
5.4.2 Differences in t packaging
5.4.3 Differences in product functionality
5.4.4 To seek difference on the basis of nutrition
5.4.5 Differences among regions
5.4.6 Differences among consumers
5.4.7 Differences brought by different consuming level
5.4.8 Different requirements on products in different marketing
methods, distribution channels and networks
5.4.9 Differences caused by different milk source
5.5 Competitiveness for China milk powder to develop toward high end
product
5.5.1 Changes brought about by Fuyang milk powder incidents
5.5.2 Pros and cons for China milk powder to develop toward high end
product
5.5.3 First watch and then act when entering the high end market
5.6 Analysis of the competition in ice-cream market
6 Major dairy enterprises in China
6.1 Inner Mongolia Yili Industrial Group Co., Ltd
6.1.1 Company profile
6.1.2 Operation status
6.2 Shanghai Bright Dairy & Food Co., Ltd.
6.2.1 Company profile
6.2.2 Operation status
6.3 Hebei Sanlu Group Holding Co., Ltd
6.3.1 Company profile
6.3.2 Brand operating strategies
6.3.3 Profit making
6.4 Heilongjiang Wondersun Dairy Co., Ltd
6.4.1 Company profile
6.4.2 Marketing strategies
6.5 Inner Mongolia Mengniu Dairy (Group) Co., Ltd
6.5.1 Company profile
6.5.2 Operation status
6.5.3 Company strategies
6.6 Beijing Sanyuan Food Co., Ltd
6.6.1 Company profile
6.6.2 Operation status
6.7 International Nutrition Co., Ltd
6.7.1 Company profile
6.7.2 Analysis of the brand-Dumex
7 Brand channels and marketing strategies of dairy products in China
7.1 Consumption strategies
7.1.1 Consumption structure
7.1.2 Market situation
7.1.3 Product strategies
7.2 Distribution channels of dairy
7.3 Analysis of brand channels
7.3.1 Brand strategies of China dairy products
7.3.2 Strategies of Mengniu
7.4 Analysis of the price strategy
7.4.1 Dairy price all over the world
7.4.2 Price of raw milk in China
7.4.3 Price strategy of dairy product
8 Marketing strategy of China dairy product
8.1 Price war in China dairy product market
8.1.1 Analysis of the price war inside
8.1.2 Symbols of the price war outside
8.2 Advertisement about dairy product
8.2.1 Investment into ads changes among major enterprises
8.2.2 Main cause and the development trend
9 Directions in marketing strategies among different enterprises
9.1 Marketing strategies of regional enterprises
9.1.1 Enterprises with abundant resources
9.1.2 Enterprises to extend
9.1.3 Enterprises equipped with skills
9.1.4 Enterprises emphasize cost
9.2 Changes of the marketing strategies among leading dairy
enterprises
9.3 Strategies for city dairy enterprises to enter domestic market
9.3.1 Take advantages to fight a war of annihilation
9.3.2 Medium and small scale enterprises shall show advantages of
flexibility
9.3.3 Focus on major products
9.3.4 Avoid direct conflicts
9.3.5 Attach importance to management level
10 Forecast of global dairy market
10.1 Forecast of the development of China dairy products
10.1.1 Analysis on factors promoting China dairy products
10.1.2 Factors that will promote China dairy products in the future
10.1.3 Forecast of China dairy manufacturing
10.2 Consumption trend of China dairy products
10.2.1 Variety of China dairy products
10.2.2 Analysis the gap between supply and demand
10.2.3 Factors affecting the demand for dairy
10.3 Trend of acquisition in China dairy industry
10.3.1 Foreign capital can hold a share
10.3.2 Domestic listed companies acquire the dairy enterprises
10.3.3 Large or traditional dairy enterprises acquire medium and small
scale enterprises
10.3.4 Reverse merger
10.3.5 Auction
11 Crises confronting with China dairy industry and the
countermeasures
11.1 Crises confronting with China dairy industry
11.1.1 Domestic enterprises care much about price war and lack new
competitiveness
11.1.2 Bottleneck in China dairy production
11.1.3 Quality and safety hinder the development of dairy enterprises
11.2 Countermeasures for medium and small scale enterprises
11.3 Countermeasures for domestic dairy enterprises to strictly follow
11.3.1 Diversified products
11.3.2 High qualified operation
11.3.3 Green ecological dairy is the only way to develop China dairy
industry
11.3.4 Development strategy for China dairy enterprises
12 Analysis of the investment in China food industry
12.1 Characteristics of investment into China dairy industry
12.1.1 Analysis of the dairy market
12.1.2 Analysis of the growth of dairy product
12.1.3 Analysis of the profit making ability
12.2 Recommendations for investment direction of China dairy industry
12.2.1 Direction of investment in cheese
12.2.2 Direction of Investment in lactobacillus milk
13 Packaging skills in dairy industry
13.1 Status quo of Packaging skills in China dairy industry
13.1.1 Contradiction between low level in primary products and high
safety requirements in terminal products
13.1.2 Special requirements for human resource but lack of
interdisciplinary talents
13.1.3 Contradiction between the development pattern and lack of micro
leading policy
13.2 Advancement in packaging technique and the existing problems