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Research Report on Healthcare Product Industry & Market of China

Contents:

Healthcare Product Industry At the Present
1.1.Classification and Definition
1.2.Stages of Growth of World Healthcare Product Industry
1.3.Healthcare Product Industry in China
1.4.Scales and Distributions
1.5.Products
1.5.1. Use, distribution and features
1.5.2. Characteristics
1.6.Newly-Emerging Products
1.6.1. Nucleic Acid
1.6.2. Lecithin
1.6.3. Melatonin
2.Current Situation of Chinese Market
2.1.Market Scale
2.2.Speed and Potential of Market Growth and Their Causes
2.3.Market Segmentation
2.4.Market Share and Brand Concentration
2.5.Marketing Strategy
2.6.Consumer Behaviors
2.6.1. Regional Varieties
2.6.2. Consumer Demand
2.6.3. Consumer composition
2.6.4. Characteristics of Consumption in Different Cities
3.Key Firm Analysis
3.1.Shenzhen Taitai Pharmaceutical Co. Ltd.
3.1.1. Corporation Profiles
3.1.2. Products and Sales Volume in Last Three Years
3.1.3. Sales Channels
3.1.4. Financial Status
3.1.5. . R & D
3.1.6. Summary
3.2.Onlly Co., Ltd.
3.2.1. Corporation Profile
3.2.2. Prncipal Businesses
3.2.3. The market system and sales outlets of the company
3.2.4. Analysis on financial status
3.2.5. Operation and Management Strategy
3.2.6. The blue print of the company
3.3.Red Heart King Group
3.3.1. Marketing strategy
3.3.2. Adjusting Strategy
4.Advertisement of Health Care Products
4.1. Current situation and problems existing in advertisement of health
care products
4.2.Solutions
4.3. The development situation of health-care products in the major
countries of the world
4.4. The impact of China's entry into the WTO on the industry of
health-care products
5. The existing problems facing China's health-care product industry and
the relevant countermeasures
5.1. The major problems in the development of China's health-care
product industry
5.2.resolution strategies
6.The threat from the outside of the health-care industry
6.1. The threat resulted from the transfer of consumption demand and
the change of population
6.2.The threat from the potential entrants
6.3.The threat from commodity circulation enterprises
6.4.The threat from social organs and interest groups
6.5.The threat from substitutes
7.New trend in the industry of health-care products
7.1.The health-care product market will be further expanded
7.2.The total price of health-care products will be reduced.
7.3. Sale promotion focus will transfer from the popularizing of functions
and effects to that of health-care knowledge and famous brands.
7.4.Sales channels will become more efficient and smooth.
7.5. New resources, high technology, convenience-oriented health-care
products will hold the mainstream.
7.6. The functions of health-care products will diversify, while each
health-care product will focalize. 8.Strategic suggestions for different
enterprises
8.1.Strategy for enterprises aimed at leading in the industry
8.1.1. The strategy of establishing 'a large market share, an extensive
sales network, and a famous brand (or multiple brands)'
8.1.2. Trans-division operations aimed at first business opportunities
8.1.3. Improving the ability of managing multiple brands
8.1.4. Necessary market strategy in the rural areas
8.2.Strategy for enterprises aimed at a certain market share
8.2.1. Self-positioning and establishing an competitive edge
8.2.2. Consolidating advantages

Table 1 Differences between Healthcare products, Foods and Drugs
Table 2 Stages of Healthcare Product Industry in China
Table 3 Market Top Ten in 2002
Table 4 Consumer Compositions in Shanghai
Table 5 Purchase and Consumption in Cities of Group I and II
Table 6 Consumption of Families with Different Annual incomes
Table 7 Consumption of Consumers with Different Ages in Cities of
Group I and II
Table 8 Taitai's Products and Sales in Last Three Years
Table 9 Financial Index of Taitai Pharmacy Ltd, Unit: Yuan
Table 10 Recent R&D of Taitai Pharmecy Ltd.
Table 11 The structure of the core business of Jiaoda Onlly
Table 12 The major financial indicators of Jiaoda Onlly
Table 13 Jiaoda Onlly Profits Prospects
Table 14 Ways Perceived by Cities of the First and Second Level


Figure 1 Life Cycle of Healthcare Product Industry in China
Figure 2 Amounts of Business and Annual Output at Stages
Figure 3 Distribution of Investment Scales
Figure 4 Market share proportions of products home and abroad in china
Figure 5 Function Distribution in China
Figure 6 Raw Material Distribution in Beijing
Figure7 Accessible People in Beijing
Figure 8 Accessible People in Guangdong
Figure 9 Market Share Top Ten
Figure 10: Distribution of places of production for the imported
health-care food in the Shanghai market.