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Other reports:
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services in China
Production, Application
And Market Forecast Of
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Market Analysis of
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Analysis
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Production and Market
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China Plastic Pipe
Material And Piece
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Five years' Demand
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Production And 2002
Market Analysis
China Plastic
Processing Agent
Market Analysis And
Forecast
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Market Analysis in 2003
China Acetone
Production and
Demand Analysis in
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PVC Market Analysis
China Alkali Production
And Consumption in
2003
China PE Production
And Demand Situation
And Market Forecast
China Automobile
Plastic Application And
Market Forecast
Dimethyl Sulfoxide
Production And Market
Analysis
Glacial Acetic Acid
Market Analysis
Grid Construction and
Renovation of Province
& Municipal Power Grid
Market
Reports on energy
services in China
Production, Application
And Market Forecast Of
P-aminophenol
Market Analysis of
Benzene
Acid Anhydride Market
Analysis
China Plastic Market
2003
China Dichloroani
Production and Market
Analysis
China Plastic Pipe
Material And Piece
Market Analysis
Five years' Demand
Analysis Of China's
Plastic Industry
China Octanol
Production And 2002
Market Analysis
China Plastic
Processing Agent
Market Analysis And
Forecast
China Thick Nitric Acid
Market Analysis in 2003
China Acetone
Production and
Demand Analysis in
2003
PVC Market Analysis
China Alkali Production
And Consumption in
2003
China PE Production
And Demand Situation
And Market Forecast
China Automobile
Plastic Application And
Market Forecast
Dimethyl Sulfoxide
Production And Market
Analysis
Glacial Acetic Acid
Market Analysis
 | |  | |  | |  | |  | |  | |  | |  |
Internet Users' Consuming Behavior in China
Contents:
1. Purpose of Research, Materials and Methodology
1.1 Purpose of Research
1.2 Research Materials
1.3 Structure of Questionnaire
1.4 Data Collection
1.5 Data Processing Techniques
2. Sampling Background
2.1 Sampling According to Geographical Distribution
2.2 Current State of Chinese Internet Users
2.2.1 Proportion of Male to Female Chinese Internet Users
2.2.2 Marital Status of Chinese Internet Users
2.2.3 Age Distribution of Chinese Internet Users
2.2.4 Education Level of Chinese Internet Users
2.2.5 Job Distribution of Chinese Internet Users
2.2.6 Income Status of Chinese Internet Users
3. The Present Status of Chinese Internet Users' Online Shopping
3.1 Status of Chinese Online Shopping
3.1.1 Channels Through Which Online Shoppers Learn About Shopping
Websites
3.1.2 Websites Most Frequented by Chinese Online Shoppers
3.1.3 The Main Commodities Purchased by Online Shoppers
3.1.4 The Frequency of and Amount Spent on Online Shopping by
Chinese Online Shoppers
3.1.5 Methods of Payment Preferred by Chinese Online Shoppers
3.1.6 Online Shoppers Attitude and Selection of Goods Delivery Methods
3.1.7 Complaints About Online Shopping
3.1.8 Degree of Satisfaction of Chinese Online Shoppers
3.2 Reasons Limiting Internet Users Shopping Online
3.3 Online Shopping Trends of Chinese Internet Users
3.3.1 Average Amount Spent per Chinese Internet User Shopping Online
3.3.2 Main Commodities Purchased by Chinese Internet Users Online
3.3.3 Transactions Chinese Internet Users Will Make Online
4. The Influences of Everyday Shopping Behavior on Internet User
Online Shopping
4.1 Offline Traditional Shopping Behavior and Online Shopping Behavior
4.1.1 Existing Differences Between the Factors Influencing Everyday
Shopping Behavior of Shoppers and Browsers
4.1.2 Factors Affecting Shoppers' and Browsers' Evaluation of Online
Shopping
4.2 Primary Characteristics of Online Shoppers, Criteria for Website
Selection, Usage Patterns of Shopping Websites and the Effects of
Everyday Shopping Behavior on Online Shopping Behavior.
4.2.1 Primary Characteristics of Online Shoppers
4.2.2 Shopper Criteria for Website Selection
4.2.3 Usage Patterns of Shopping Websites
4.2.4 Characteristics of Five Different Groups of Online Shoppers
4.2.5 Analysis of Online Shopping Behavior
4.3 Analysis of Reasons for Chinese Internet Users Not Shopping
Online
5. Major Findings
5.1 The Proportion of Females Shopping Online Will Gradually Increase.
5.2 The Proportion of the High-Spending Group Among
Online Shoppers Will Increase
5.3 The Range of Products Suitable For Online Sale Tends Toward
Those of Europe and America
5.4 In The Near Future, Beijing and Shanghai Will be the Most Suitable
Cities to Develop B2C e-Commerce on the Chinese Mainland
5.5 Website Location, Advertising and Product Line Marketing
5.6 Online Shopping Satisfaction is Related to the Frequency of and
Amount Spent on Online Shopping
5.7 Factors Affecting the Appraisal of Online Shopping by Internet Users
5.8 Online Shoppers' Criteria for Selection of a Shopping Website and
Usage Patterns of Shopping Websites
5.9 Main Behavioral Characteristics of Chinese Online Shoppers
Appendix
Contents:
1. Purpose of Research, Materials and Methodology
1.1 Purpose of Research
1.2 Research Materials
1.3 Structure of Questionnaire
1.4 Data Collection
1.5 Data Processing Techniques
2. Sampling Background
2.1 Sampling According to Geographical Distribution
2.2 Current State of Chinese Internet Users
2.2.1 Proportion of Male to Female Chinese Internet Users
2.2.2 Marital Status of Chinese Internet Users
2.2.3 Age Distribution of Chinese Internet Users
2.2.4 Education Level of Chinese Internet Users
2.2.5 Job Distribution of Chinese Internet Users
2.2.6 Income Status of Chinese Internet Users
3. The Present Status of Chinese Internet Users' Online Shopping
3.1 Status of Chinese Online Shopping
3.1.1 Channels Through Which Online Shoppers Learn About Shopping
Websites
3.1.2 Websites Most Frequented by Chinese Online Shoppers
3.1.3 The Main Commodities Purchased by Online Shoppers
3.1.4 The Frequency of and Amount Spent on Online Shopping by
Chinese Online Shoppers
3.1.5 Methods of Payment Preferred by Chinese Online Shoppers
3.1.6 Online Shoppers Attitude and Selection of Goods Delivery Methods
3.1.7 Complaints About Online Shopping
3.1.8 Degree of Satisfaction of Chinese Online Shoppers
3.2 Reasons Limiting Internet Users Shopping Online
3.3 Online Shopping Trends of Chinese Internet Users
3.3.1 Average Amount Spent per Chinese Internet User Shopping Online
3.3.2 Main Commodities Purchased by Chinese Internet Users Online
3.3.3 Transactions Chinese Internet Users Will Make Online
4. The Influences of Everyday Shopping Behavior on Internet User
Online Shopping
4.1 Offline Traditional Shopping Behavior and Online Shopping Behavior
4.1.1 Existing Differences Between the Factors Influencing Everyday
Shopping Behavior of Shoppers and Browsers
4.1.2 Factors Affecting Shoppers' and Browsers' Evaluation of Online
Shopping
4.2 Primary Characteristics of Online Shoppers, Criteria for Website
Selection, Usage Patterns of Shopping Websites and the Effects of
Everyday Shopping Behavior on Online Shopping Behavior.
4.2.1 Primary Characteristics of Online Shoppers
4.2.2 Shopper Criteria for Website Selection
4.2.3 Usage Patterns of Shopping Websites
4.2.4 Characteristics of Five Different Groups of Online Shoppers
4.2.5 Analysis of Online Shopping Behavior
4.3 Analysis of Reasons for Chinese Internet Users Not Shopping
Online
5. Major Findings
5.1 The Proportion of Females Shopping Online Will Gradually Increase.
5.2 The Proportion of the High-Spending Group Among
Online Shoppers Will Increase
5.3 The Range of Products Suitable For Online Sale Tends Toward
Those of Europe and America
5.4 In The Near Future, Beijing and Shanghai Will be the Most Suitable
Cities to Develop B2C e-Commerce on the Chinese Mainland
5.5 Website Location, Advertising and Product Line Marketing
5.6 Online Shopping Satisfaction is Related to the Frequency of and
Amount Spent on Online Shopping
5.7 Factors Affecting the Appraisal of Online Shopping by Internet Users
5.8 Online Shoppers' Criteria for Selection of a Shopping Website and
Usage Patterns of Shopping Websites
5.9 Main Behavioral Characteristics of Chinese Online Shoppers
Appendix